Along with technological growth and improved reputation, CCDI has expanded quickly with nearly 6000 employees, and is sure to grow even more in the scale means CCDI is the largest design organization in China, and is also remarkable globally. But it would be too easy to conclude that the pursuit of growth has led to a lack of carefully cultivated organizational logic. In fact, CCDI’s development, like its endless emerging designed masterpieces, is a special organization phenomenon.

In 2007 CCDI changed the way the company was organized in an attempt to diversify the services hierarchy by integrating the product division and the local on this concept, the company expanded their transportation, healthcare, hotel,urban planning, consultancy, and other new businesses. After five years of optimism,this organization chart has evolved into a more complicated matrix management pattern with multi-disciplinary and multi-products, which has adapted to the larger development needs. Internally, employees regarded this meticulous management logic as strategic reform which has not only diversified the business situation, but also provided a broader stage for the growth of technical staff.

As a result of this reorganization, CCDI has been able to expand into various CCDI did not have much experience in transportation buildings before 2007, it currently has nearly 100 railway stations, ferry ports, and airports under construction—from the southernmost railway station and northernmost international airport in China. In the field of transportation buildings, CCDI has attempted to express exquisite and controlled geographical aesthetics through clear space and proper technology. Completed in 2010, the Sanya Railway Station is rooted in the tropic environment of Hainan and features local material. The graceful curves and roofs create a sense of waving scenery and produce relaxed and comfortable atmosphere. For the Tianjin International Cruise Terminal, designed in 2008 and completed in 2010, architects from CCDI created design principles based on a natural configuration, which is to build dynamic space experiences besides the transportation building function through parallel and interlacing silk.

In the third decade of the 21st century, CCDI returned to its roots and started a new round of exploration in culture, pioneering and originality. This gets benefits from the strategy in design organization by which company selectively set up many building studios rich in creative passion and allocated a series of supporting policies to these studios in financial and operational index. In such way, the firm is able to attract many fresh design powers and tries to carry out deeper thinking to modern city building problems. This exploration can be concluded into two basic theory problems: how buildings and landscapes can yield more viable interactivity form in specific conditions and how to realize complex public space design in high density metropolis environments. These two problems are the focus of current international architecture practice.

In 2012, CCDI started its new journey with the launching of a new brand. Reviewing changes over the last 10 years, we witnessed a series of organized innovative strategies which have provided guarantee and direction for design quality of large corporation, and it certifies that even a design consultancy company, fully depending on individual wisdom, is also able to realize a strong company strategy for sustainable development towards a grand future.

2011年，CCDI 上海办公室利用前台空间举办“新立方”技术交流活动

2018年，CCDI 集团悉尼办公室的午间工作营

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深圳是中国第一个被联合国认定为设计之都的城市。如果在这座城市里寻找一家设计企业，它从深圳创业起步，不断迎接大型建筑的设计挑战，取势增长，扬名全国，甚至跨越洲际，在世界范围内获得设计业务，那么最有代表性的公司无疑是CCDI（悉地国际）。从1994年创业至今，CCDI（原名中建国际设计，2012年股份改制后定名为悉地国际设计集团）走过了四分之一个世纪的企业征程，在这个充满抱负和波折的时代背景中，所有中国民营设计机构遇到的困惑和压力，悉地国际都在第一时间进行了尝试并且给予行业一次又一次可供参鉴的经验和教训。时至今日，这家规模宏大的企业，依然将国际视野与深圳高效进取的文化观念紧密嵌套、将建筑设计创作与组织规模化驱动作为双重理想，活跃在一线的设计舞台，不断为社会带来耳目一新的标志性作品。关于CCDI 的许多事件和记忆可以追溯到一座著名的奥运建筑。大约在2003年，CCDI 联合澳大利亚PTW 事务所在多家国际顶级建筑事务所参加的设计竞赛中脱颖而出，凭借独特的东方禅意和大胆的材质运用，赢得国家游泳中心（水立方）设计任务，这是2008年北京奥运会最重要的两个场馆之一。精巧的设计和大量复杂建筑科技的应用，使得水立方成为多年来唯一获得国家科技进步一等奖的建筑实例。也是从这座建筑开始，CCDI 作为一家与众不同的设计机构，开始得到国内和国际建筑界的广泛关注。奥运会之后，CCDI 延续着世界级水准的体育建筑设计优势。CCDI 体育事业部的建筑师们相继为中国各大城市创作了上百个体育场馆和健身设施。2009年，济南奥体中心一场三馆以“东荷西柳”作为构思的原型，通过轻盈的仿生造型为超大体量建筑赋予人性尺度的界面。2019年，新落成的杭州体育中心将花瓣拟态结构分解成江南丝绸般的编织肌理，让巨型建筑的体态更为轻柔。在CCDI 的成长轨迹中，技术的积累始终得益于良好的合作意识。CCDI 在国际合作项目中保持着一贯的开放性、支持性和包容性，也逐步营造出对客户需求的探知能力和对项目品质的全过程控制力。由CCDI 与Steven Holl Architects 联合设计的深圳万科中心（2010年建成）是的国内极少数获得LEED 铂金认证的建筑物之一。在大量使用的绿色技术之外，这座建筑最重要的设计概念可以还原为一种开放式的场所关系——CCDI 的工程师很好地理解到这一点，并通过斜拉索结构体系等一系列技术措施加以实现。CCDI 与KPF 联合设计的深圳平安金融中心、与OMA 合作设计的卡塔尔中央图书馆、与Jean Nouvel 合作设计的多哈外交部大楼等一系列作品，都已成为中外合作的典范之作。在这样一个过程中，CCDI 不仅获得了技术能力和创作水准的持续提升，也无形之中承担起更多的社会责任：让越来越多的中国建筑师在相互信任与协作的环境中得以成长。伴随着技术的积累和声誉的提升，CCDI 的公司规模迅速扩大，时至今日员工人数已接近6000 人，不仅在中国民用建筑领域是最大规模设计机构，即使在世界范畴，这样的设计组织也是叹为观止的。规模化成长的动力来自于多专业、多区域、多产品线的协同效应。大约自2007年起，CCDI 进行了公司组织架构的重组，试图以一种产品事业部与区域公司的交互矩阵式结构来实现更为多元化的服务谱系，出于这样的设定，公司拓展出交通、医疗、酒店、规划咨询等多种新业务。这一组织结构历经五年优化，如今演变为“多产品线”的复合管理模式，以适应更大规模的发展需求。在企业内部，员工们将这场精心谋划的管理逻辑称之为战略变革，它不仅形成了多元化的业务局面，也为专业人员的成长提供了更为广阔的舞台。在这样一种组织设定下，CCDI 的业务优势得以快速移植到各个领域。以交通建筑为例，2007年CCDI 在这个领域的业绩几乎是一片空白，如今，近两百座火车站、码头和机场正在陆续建成，其中包括中国最南端的火车站和最北端的国际机场。在这个领域，CCDI 的设计力图通过明晰的空间处理和适宜的技术手段，表达精致而有节制的地域美学。三亚火车站（2008年设计、2010年建成）植根于海南热带环境和当地的材质特征，优美的屋顶曲面构成起伏的风景，营造出轻松舒适的氛围，成为丰富人们旅行记忆的城市场所。而在天津国际邮轮客运中心（2008年设计、2010年建成），CCDI 的建筑师创作出一种基于自然构形的设计原则，通过平行和交织的手法，在保持交通建筑功能逻辑的基础上营造出活力四射的空间体验。进入21 世纪的第三个十年，CCDI 回归到设计的本原，在文化性、先锋性和原创性方面进行了新一轮的探索，这依然得益于设计组织上的策略：公司有选择地形成多个富含创作激情的建筑工作室，为它们在财务和运营指标上配置了一系列扶植措施，并以此吸引力一批新鲜的设计力量，力求对当代城市建筑问题的进行更深层次的思考：其一，如何将建筑与景观在特定的场所条件下生长出更有生命力的互动形态；其二：如何在高密度的都市环境中实现复合式的公共空间设计。近年来CCDI 的多个设计实例均对这两个问题给出了具体而富有新意的探索。2012年起，CCDI 以全新的品牌形象开始了新的旅程，并进行了一系列国际化的收并购举措。2013年，CCDI 收购百年历史的澳大利亚PTW 事务所，开始走出国门，在非洲和中东获得设计业务订单。与此同时，CCDI 在美国本土开设全新的设计品牌ArchilierArchitects，致力于高密度综合体、酒店、高端住宅的设计；在商业设计业务之外，CCDI 也通过投资和品牌建设行为，扶持Link-Arc 这类先锋派的新锐设计机构，在文化建筑和社会公益层面做出进一步的探索。回顾25年以来CCDI 的发展历程，我们可以看到一系列有组织的战略布局，它们为大型机构的设计品质提升提供了保障和方向，也证实了即使在十分依赖个体智慧的工程设计咨询类企业，也可以实现超大规模的企业化战略，由此带来社会主流建筑水准的大幅提升。在这个过程中，以建筑学为核心的原创设计能力、以工程学科为主线的技术实施能力、以及面向全过程服务的项目管理能力，它们彼此的组合延展，构成了CCDI 最有竞争力的资源格局。在步入二十一世纪的第三个十年，CCDI 的集团战略显得更为清晰：通过产品化管理、一体化经营、实现生产协同和多区域扩张，以满足中国城市化对工程设计服务行业持续而复合的需求。尽管未来在很多方面难以预测，我们对改变和提升人类城市环境的品质，依然充满着无尽的信念。CCDI 集团总部所在地，上海湾谷科技园上海总部前台区域We can trace back many events and memories about CCDI to a famous Olympic building. About 10 years ago, together with the Australian PTW office, CCDI stood out in a design competition featuring participants from many international architectural practices. With a unique oriental Buddhist mood and daring material adoption, CCDI won the National Aquatics Center design task—the Water Cube,which was one of two major venues for the 2008 Olympic Games in on elaborate design and mass application of complex construction technology, the Water Cube became the only architectural instance that was awarded as first prize during National Science and Technology Progress Competition. It subsequently won global recognition as a swimming pool with the highest number of world record-breaking races in Olympic , the blue Water-Cube lies quietly on one side of the Olympic Park. After the enthusiasm and excitement of the Beijing Olympic Games, it continues to serve as a public venue for water sports, open to citizens and travelers and it is also one of the most innovative new symbols for Beijing. Just from this building, CCDI, as a distinctive design organization, began to win global architectural attention. Architects and engineers from CCDI continue to launch masterpieces in large-scale public buildings after creating this beautiful bubble the Olympic Games, CCDI has extended their advantage in sports architectural design at a world level. Architects from CCDI’s sports unit have produced more than 100 stadiums and fitness facilities in Chinese cities alone. They have developed a design philosophy based on organic form, and are leading the aesthetic trend in this field by bringing cultural metaphors to life from a technological perspective. For example, built in 2009, the Jinan Olympic Sports Center uses the lotus and willow as design prototype, which endows the super large-scale building with a light bionic form.The recently designed Hangzhou Sports Center, which is estimated to complete in 2014, separates the petal shape surface into related but different elements and looks softer, achieving the silky weaving texture, like a huge flower beside Qiantang CCDI’s development history, the accumulation of technology always benefits from sound cooperation. As a result, CCDI has become one of the most popular partners among international architects. The Shenzhen Vanke Center, jointly designed by CCDI and Steven Holl Architects and completed in 2010, is China’s first LEED platinum certification building—a certification that is rarely achieved by domestic buildings. Besides the adoption of massive green technology, the most important design concept of this building can be restored into an open location relationship, which has been understood perfectly by CCDI engineers and achieved by oblique cable structure and MEP technologies. The Shenzhen Ping-An Tower,jointly designed by CCDI and KPF; the Qatar Central Library with cooperation with OMA; and the Doha Foreign Affairs Ministry Building with cooperation with Jean Nouvel, have became the classic examples of Sino-foreign this process, CCDI has not only acquired technological ability and the continuous improvement in production quality, but has also undertaken more social responsibility unconsciously so that more and more Chinese architects are able to grow in an environment of mutual trust and with technological growth and improved reputation, CCDI has expanded quickly with nearly 6000 employees, and is sure to grow even more in the scale means CCDI is the largest design organization in China, and is also remarkable globally. But it would be too easy to conclude that the pursuit of growth has led to a lack of carefully cultivated organizational logic. In fact, CCDI’s development, like its endless emerging designed masterpieces, is a special organization 2007 CCDI changed the way the company was organized in an attempt to diversify the services hierarchy by integrating the product division and the local on this concept, the company expanded their transportation, healthcare, hotel,urban planning, consultancy, and other new businesses. After five years of optimism,this organization chart has evolved into a more complicated matrix management pattern with multi-disciplinary and multi-products, which has adapted to the larger development needs. Internally, employees regarded this meticulous management logic as strategic reform which has not only diversified the business situation, but also provided a broader stage for the growth of technical staff.As a result of this reorganization, CCDI has been able to expand into various CCDI did not have much experience in transportation buildings before 2007, it currently has nearly 100 railway stations, ferry ports, and airports under construction—from the southernmost railway station and northernmost international airport in China. In the field of transportation buildings, CCDI has attempted to express exquisite and controlled geographical aesthetics through clear space and proper technology. Completed in 2010, the Sanya Railway Station is rooted in the tropic environment of Hainan and features local material. The graceful curves and roofs create a sense of waving scenery and produce relaxed and comfortable atmosphere. For the Tianjin International Cruise Terminal, designed in 2008 and completed in 2010, architects from CCDI created design principles based on a natural configuration, which is to build dynamic space experiences besides the transportation building function through parallel and interlacing silk.In the third decade of the 21st century, CCDI returned to its roots and started a new round of exploration in culture, pioneering and originality. This gets benefits from the strategy in design organization by which company selectively set up many building studios rich in creative passion and allocated a series of supporting policies to these studios in financial and operational index. In such way, the firm is able to attract many fresh design powers and tries to carry out deeper thinking to modern city building problems. This exploration can be concluded into two basic theory problems: how buildings and landscapes can yield more viable interactivity form in specific conditions and how to realize complex public space design in high density metropolis environments. These two problems are the focus of current international architecture 2012, CCDI started its new journey with the launching of a new brand. Reviewing changes over the last 10 years, we witnessed a series of organized innovative strategies which have provided guarantee and direction for design quality of large corporation, and it certifies that even a design consultancy company, fully depending on individual wisdom, is also able to realize a strong company strategy for sustainable development towards a grand 年，CCDI 上海办公室利用前台空间举办“新立方”技术交流活动2018年，CCDI 集团悉尼办公室的午间工作营红土创新广场

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