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从深圳到世界世纪的设计之路(3)

来源:广东蚕业 【在线投稿】 栏目:期刊导读 时间:2021-05-06 05:10

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【摘要】Along with technological growth and improved reputation, CCDI has expanded quickly with nearly 6000 employees, and is sure to grow even more in the scale means CCDI is the largest design organization

Along with technological growth and improved reputation, CCDI has expanded quickly with nearly 6000 employees, and is sure to grow even more in the scale means CCDI is the largest design organization in China, and is also remarkable globally. But it would be too easy to conclude that the pursuit of growth has led to a lack of carefully cultivated organizational logic. In fact, CCDI’s development, like its endless emerging designed masterpieces, is a special organization phenomenon.

In 2007 CCDI changed the way the company was organized in an attempt to diversify the services hierarchy by integrating the product division and the local on this concept, the company expanded their transportation, healthcare, hotel,urban planning, consultancy, and other new businesses. After five years of optimism,this organization chart has evolved into a more complicated matrix management pattern with multi-disciplinary and multi-products, which has adapted to the larger development needs. Internally, employees regarded this meticulous management logic as strategic reform which has not only diversified the business situation, but also provided a broader stage for the growth of technical staff.

As a result of this reorganization, CCDI has been able to expand into various CCDI did not have much experience in transportation buildings before 2007, it currently has nearly 100 railway stations, ferry ports, and airports under construction—from the southernmost railway station and northernmost international airport in China. In the field of transportation buildings, CCDI has attempted to express exquisite and controlled geographical aesthetics through clear space and proper technology. Completed in 2010, the Sanya Railway Station is rooted in the tropic environment of Hainan and features local material. The graceful curves and roofs create a sense of waving scenery and produce relaxed and comfortable atmosphere. For the Tianjin International Cruise Terminal, designed in 2008 and completed in 2010, architects from CCDI created design principles based on a natural configuration, which is to build dynamic space experiences besides the transportation building function through parallel and interlacing silk.

In the third decade of the 21st century, CCDI returned to its roots and started a new round of exploration in culture, pioneering and originality. This gets benefits from the strategy in design organization by which company selectively set up many building studios rich in creative passion and allocated a series of supporting policies to these studios in financial and operational index. In such way, the firm is able to attract many fresh design powers and tries to carry out deeper thinking to modern city building problems. This exploration can be concluded into two basic theory problems: how buildings and landscapes can yield more viable interactivity form in specific conditions and how to realize complex public space design in high density metropolis environments. These two problems are the focus of current international architecture practice.

In 2012, CCDI started its new journey with the launching of a new brand. Reviewing changes over the last 10 years, we witnessed a series of organized innovative strategies which have provided guarantee and direction for design quality of large corporation, and it certifies that even a design consultancy company, fully depending on individual wisdom, is also able to realize a strong company strategy for sustainable development towards a grand future.

2011年,CCDI 上海办公室利用前台空间举办“新立方”技术交流活动

2018年,CCDI 集团悉尼办公室的午间工作营

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文章来源:《广东蚕业》 网址: http://www.gdcyzz.cn/qikandaodu/2021/0506/1237.html

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